From idea to launch

You've brainstormed the idea.
Now find out if it actually works.

LivePlan is where your idea meets real numbers — the financial math done for you, real market data, and the questions you haven't thought of yet. ChatGPT is a fast partner for exploring an idea; LivePlan tells you whether it actually works. Here's how the stages fit together.

4.8/5 Google Reviews

Free · No credit card required · Your idea stays yours

LivePlan market research for full-service restaurants: industry benchmarks and a research checklist LivePlan completes for you

Idea

It starts with an idea worth taking seriously.

Most businesses start with a sentence typed into a chat. LivePlan gives that idea a workspace beyond the chat — and turns it into a real, fundable plan.

I want to start a local dog grooming business...

A shop, a service, a product, an app — describe any business in a sentence, and LivePlan builds the plan around it.

You have a great idea, but…

How do you know it’ll actually work?

The usual ways of gut-checking an idea don’t really check anything. Here’s where they fall short — and what honest validation looks like instead.

ChatGPT just agrees

It tells you your idea sounds great — every time. No structure, no risk assessment, and no memory of what you said yesterday.

Instant scores aren’t insightful

AI validators rate your idea in 20 seconds — not from real research, and the report won’t tell you what’s actually wrong.

Blank templates lack guidance

Canvas templates hand you empty boxes — no feedback on whether your answers are strong, no evidence to back them up.

LivePlan’s Idea Canvas guides you through your entire business model — asking the hard questions, flagging weak assumptions, and telling you exactly what to fix, before you commit.

Validation

Before you bet on it, test it.

A good idea and a good business aren't the same thing yet. LivePlan checks your thinking against real market data — 50+ verified sources, cited — and asks the questions you haven't thought of, while the answers are still cheap to change.

Validate My Idea

Free · No credit card required

LivePlan Idea Check scoring a business idea: a confidence gauge, summary verdict, top concerns, and recommendations
Idea Check · confidence

The shortcut question

AI is really good at affirming your ideas.

New chatIllustrative example
I want to start an underwater basket weaving company
That's a fantastic idea! 🎉 Underwater basket weaving is a bold, memorable niche with real potential — unique market positioning, growing interest in experiential crafts, and very little competition. Want me to draft your business plan?

Fictional conversation, shown for illustration — but you're welcome to try it yourself.

This isn't a knock on ChatGPT — it's a strong thinking partner, and encouragement is part of the job. OpenAI says the rest plainly, in their own Terms of Use.

That's the right disclosure for a general-purpose assistant. But deciding whether to sign a lease, leave a job, or put savings behind an idea takes numbers you can trust. Honest marks on both sides:

"Output may not always be accurate. You should not rely on Output from our Services as a sole source of truth or factual information, or as a substitute for professional advice."
OpenAI Terms of Use
Getting words down Drafts every section with you, using your actual numbers Strong drafting, on almost any topic
Brainstorming ideas Guided idea validation inside the planning flow A genuine strength: fast, wide-ranging exploration
Doing the math Change one number and all your financials update together Numbers in a chat draft don't update when your plans change
Facts about your market Real data from 50+ verified sources, cited Can sound confident and still be wrong — checking is your job
The hard questions A built-in review that asks what's missing before you commit Polishes what you give it; can't tell you what's not there
After you launch Connects to your bookkeeping and tracks the plan vs. what really happened The chat ends when you close the tab

Keep ChatGPT for…

Brainstorming ideas, exploring what's possible, and early drafting — rough outlines, naming, first-pass copy. Plenty of LivePlan customers start exactly there.

Come to LivePlan when…

You're ready to find out whether the idea actually works — to see if (and when) it makes money, with real numbers instead of a hunch.

Brainstorm with ChatGPT. Come to LivePlan to know it's right.

Validate My Idea

Free · No credit card required · Your idea stays private

Real founders, real results

From first idea to funded and running.

Over a million entrepreneurs have planned with LivePlan — validating, funding, and growing real businesses.

LivePlan customer: Jeff Lacey
Jeff Lacey
$525k+
funding acquired
LivePlan customer: Tamika Jackson
Tamika Jackson
$10k
funding acquired
LivePlan customer: Brandon Butler
Brandon Butler
$1M+
funding acquired
LivePlan customer: Enae Jackson-Atkins
Enae Jackson-Atkins
Grew agency to
10+
clients
LivePlan customer: Ken Marquandt
Ken Marquandt
67%
lower monthly expenses
LivePlan customer: Kevin Cavanagh
Kevin Cavanagh
Grew the business to
4
locations
LivePlan customer: Joe St. John
Joe St. John
$225k+
funding acquired
LivePlan customer: Megan Jones
Megan Jones
Grew staff to
9
team members
LivePlan customer: Jeff Lacey
Jeff Lacey
$525k+
funding acquired
LivePlan customer: Tamika Jackson
Tamika Jackson
$10k
funding acquired
LivePlan customer: Brandon Butler
Brandon Butler
$1M+
funding acquired
LivePlan customer: Enae Jackson-Atkins
Enae Jackson-Atkins
Grew agency to
10+
clients
LivePlan customer: Ken Marquandt
Ken Marquandt
67%
lower monthly expenses
LivePlan customer: Kevin Cavanagh
Kevin Cavanagh
Grew the business to
4
locations
LivePlan customer: Joe St. John
Joe St. John
$225k+
funding acquired
LivePlan customer: Megan Jones
Megan Jones
Grew staff to
9
team members

Validation is just the beginning

Everything your idea grows into — already connected.

Start free with the Idea Canvas. When you’re ready, it flows straight into the full LivePlan — business plan, pitch deck, and lender-grade financials, all built on the idea you already validated. Nothing to redo.

Always free

Idea Canvas

AI-guided business model framework, honest risk assessment, suggested pivots, and a validation score — so you know whether your idea is worth pursuing before you invest.

Included as you grow

Business Plan + Pitch Deck

A complete, professional business plan and investor pitch deck, with AI writing grounded in your real business and financials interconnected the way lenders expect.

Included as you grow

Deep Market Research

50+ verified sources, geographic and segment-specific data, and bank-grade industry benchmarks — the kind of data that makes a lender take you seriously.

Get Started

Free · No credit card required · It includes the Idea Canvas

Private by default

Your idea stays yours.

We never train AI on your plans

Unlike generic AI tools, LivePlan doesn’t use your business ideas, strategies, or financials to train AI models. Ever.

100% private, always

Whether it’s your first idea or your tenth company, your information is confidential by default. No exceptions.

Keep your idea under wraps

If you’re building something big, LivePlan is built for that — your competitive strategy stays yours.

Some of our fans

CNNThe Wall Street JournalInc.EntrepreneurBloomberg BusinessweekPCMagStartup America

Success

You wouldn't be the first.

Two numbers that aren’t projections — how many entrepreneurs have planned with LivePlan, and how they rate it.

1M+
entrepreneurs have planned with LivePlan
4.8★
Shopper Approved rating
"We wrote a business plan we can take to any investor, and it's game on."
Stacie Overman · Lavender Kisses Farm

Find out if your idea
holds up.

Keep ChatGPT for brainstorming. When you need to know the idea's right, build it in LivePlan.

Validate My Idea

Free · No credit card required · Your idea stays yours