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The #1 business planning software

Write the business plan that gets a yes.

Step-by-step guidance from first idea to a plan lenders take seriously.

  • Fill-in-the-blank planning — never a blank page
  • Real sample business plans for inspiration
  • P&L, cash flow, and balance sheet built for you
4.8/5 Google Reviews All subscriptions come with a
35-Day Money-Back Guarantee
Trusted by
1M+ entrepreneurs

Some of our fans

CNNThe Wall Street JournalInc.EntrepreneurBloomberg BusinessweekPCMagStartup America

How it works · Start

Start with a sentence, not a blank page.

Describe your business in plain English, and LivePlan builds the plan around it — one guided step at a time.

You always know what comes next, and when a section is done.

I want to start a local dog grooming business...

A shop, a service, a product, an app — any business, one sentence.

How it works · Guided process

Follow a guided process, proven on a million real plans.

Three small steps, repeated section by section — with an example of a strong answer at every one.

Describe the business

Plain-English questions, one section at a time, with guidance and examples next to every field.

Size the market

Real industry data from 50+ verified sources, cited — so your market section survives the follow-up question.

Build the forecast

Answer what you'll charge and what things cost. LivePlan builds the P&L, cash flow, and balance sheet for you.

"LivePlan has enabled me to not only build a cohesive plan, but also to think proactively about what should be included."
Mary P · Capterra

How it works · Forecast

Forecast faster — LivePlan does the math.

Answer plain-English questions — what you'll charge, what things cost — and LivePlan builds the P&L, cash flow, and balance sheet for you.

Change your price, and every number updates to match.

LivePlan scenarios: Best Case, Worst Case, and 10% Higher Sales side by side, every statement recalculated
"I use LivePlan for running 'what if' scenarios. What if the bank takes an extra 3 months to finance? What if sales are way too strong? LivePlan lets you run all these scenarios very quickly."
Kyal · Shopper Approved

Already running the business? Connect QuickBooks or Xero and your actuals flow straight in — no re-entry.

How it works · Market research

Know your market — before you bet on it.

A good idea and a good business aren't the same thing yet.

LivePlan checks your thinking against real market data — 50+ verified sources, cited — while the answers are still cheap to change.

LivePlan Idea Check scoring a business idea: a confidence gauge, summary verdict, top concerns, and recommendations
Idea Check · confidence

How it works · Plan review

Know your plan is right.

Before anyone else reads your plan, LivePlan does.

Funder Q&A reads your numbers and surfaces the questions a lender will ask — in the SBA-approved format lenders recognize.

Over $1 billion raised by entrepreneurs who plan with LivePlan.

LivePlan Plan Review — Funder Q&A generating challenging funder questions from the plan's real financials, each with a pro tip

LivePlan · Funder Q&A

Month 7. Collections lag payroll after your spring hiring ramp, so cash dips to about $18,400 before fall bookings recover it — LivePlan flags the month and the driver so you can line up a buffer before it bites.

LivePlan · Funder Q&A

Roughly 9 months. Against about $21K net monthly burn and the cash on hand in your forecast, you're funded into next spring — early enough to raise on your terms, not under pressure.

"…helped us secure funding multiple times."
Darryl Nicke · Founder, Carbon Capture Shield

How it works · Support

We've got your back.

You're never planning alone — real humans answer real questions while you write.

Talk to a real human

Questions answered by LivePlan's customer support team — people, not bots.

Learn from sample plans

Browse real sample business plans by industry and see what a strong one looks like.

Live group onboarding

Join a live walkthrough that takes you from a blank account to a working plan.

1:1 expert sessions

Book video time with a LivePlan expert when you want a second set of eyes on your plan.

Success

You wouldn't be the first.

Everything above is a forecast. These numbers are actuals.

1M+
entrepreneurs have planned with LivePlan
4.8★
Shopper Approved rating
"We wrote a business plan we can take to any investor, and it's game on."
Stacie Overman · Lavender Kisses Farm
LivePlan customer: Jeff Lacey
Jeff Lacey
$525k+
funding acquired
LivePlan customer: Tamika Jackson
Tamika Jackson
$10k
funding acquired
LivePlan customer: Brandon Butler
Brandon Butler
$1M+
funding acquired
LivePlan customer: Enae Jackson-Atkins
Enae Jackson-Atkins
Grew agency to
10+
clients
LivePlan customer: Ken Marquandt
Ken Marquandt
67%
lower monthly expenses
LivePlan customer: Kevin Cavanagh
Kevin Cavanagh
Grew the business to
4
locations
LivePlan customer: Joe St. John
Joe St. John
$225k+
funding acquired
LivePlan customer: Megan Jones
Megan Jones
Grew staff to
9
team members
Jeff Lacey
$525k+
funding acquired
Tamika Jackson
$10k
funding acquired
Brandon Butler
$1M+
funding acquired
Enae Jackson-Atkins
Grew agency to
10+
clients
Ken Marquandt
67%
lower monthly expenses
Kevin Cavanagh
Grew the business to
4
locations
Joe St. John
$225k+
funding acquired
Megan Jones
Grew staff to
9
team members

Write the plan
that gets a yes.

Step-by-step guidance, real financials, and a review that reads your plan the way a lender would — so the answer is yes.

Start My Business Plan